You’re finally starting to think about SEO, which can be daunting. There are so many components. What you need to remember about SEO is that you’re doing a little bit every day. You can take a large number of steps to continue to build on your SEO. You won’t immediately see the results. This is a building process. Your goal is to show Google and other search engines that you’re the authority in your business. What’s your next move? Here are some of the ways you can develop your first SEO strategy, offered by the experts from Saba SEO, a top-tier San Diego SEO agency businesses trust for outstanding service and premier digital marketing expertise.
Local SEO Should Be Your First SEO Strategy
One of the easiest ways to develop your first SEO strategy is to focus on local SEO. This is a good stepping-stone to becoming an overall expert in your field. More than half of all mobile searches are local searches. This is an opportunity. Focusing on gaining local clients means there’s less competition. You also know your local customers, which means you should be able to show potential local clients that you know what they need. This gives you an advantage over national competitors.
Use Google My Business
What’s the best way to gain the attention of local clients? By filling out the free Google My Business form. Google My Business is a free listing opportunity. You’ll need to include your business address, hours of service, and a good description of the products or services you offer. This means using keywords. If you make pizza, include such keywords as “pepperoni pizza” or “unbaked pizza.” Focus on what your business has to offer. You’ll also want to use location-based keywords. Don’t forget to use the names of towns or cities adjacent to your business. They could be part of your service or delivery area.
The most important part of using Google My Business is including as much information as possible. Don’t forget to include photos and your social media information. Make sure you’ve included metadata on your photos, which means you’ll include keywords that describe the photos. The Google bots read the data and use this complete information to rank your SEO. If you have multiple locations, make sure to create a Google My Business account for each individual location.
If you’re looking for ways to enhance your online marketing strategy, you simply can’t afford to ignore SEO. In San Diego, businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable specialists today at 858-277-1717.
This article was originally published on Tips for Developing Your Initial Strategy for SEO