Site speed is rapidly becoming a key ingredient in search engine optimization (SEO). By changing to HTTP/2, you increase your speed enough for Google to notice and reward you. The professional SEO experts at Saba SEO, a premier provider of SEO services San Diego businesses trust, offer this overview of HTTP/2, how it affects your SEO, and how you can make the change on your site.
What Is HTTP/2?
Normally, sites have HTTP, which means one single file can travel from A to B. With HTTP/2, multiple files can travel from A to B, meaning speed significantly increases.
How Does HTTP/2 Affect SEO?
HTTP/2 increases speed, and speed increases the quality of the user experience. The actual increased speed is based on the distance from the site viewed to the server in addition to the speed of the Internet connection. The more instant the connection, the more likely viewers will stay on your page. Speed is drastically improved because of HTTP/2. Google looks at the improved user experience and rewards higher SEO for HTTP/2, which means your site ranks higher, giving it a better placement for more potential users to find you and click. As mobile becomes bigger, the Google algorithm adjusts to make speed a more significant component in the algorithm.
How Does HTTP/2 Affect Mobile?
Whether a view is on a laptop or a mobile device, it isn’t adversely affected by a site that has made the HTTP/2 change. As latency can be an issue when using mobile devices, a content delivery network (CDN) needs to be included to reduce the time it takes to browse the information being sought.
Does HTTP Go Away Once You Make the HTTP/2 Switch?
Once your site goes to HTTP/2, HTTP will remain as the fallback. This is because some sites haven’t been upgraded to HTTP/2.
If you’d like to learn more about how HTTP/2 can boost your SEO, reach out to the SEO specialists at Saba SEO, one of the leading marketing companies in San Diego. In addition to helping with SEO and website speed, the experts at Saba SEO can assist you with Internet marketing campaigns, social media management, web development, web design, and much more. To find out more about our first-rate services, call one of our SEO specialists today at 858-277-1717.
This article was originally published on An Overview of HTTP/2 and Its Benefits for SEO