For some companies, a well-rounded marketing strategy includes live events and in-person interactions at trade shows. Since COVID-19 has put a stop to such activities, digital marketing is more important than ever. This is also true for smaller businesses that normally rely on word of mouth to draw customers in. Here’s a closer look at why many companies are embracing digital marketing to survive COVID-19, brought to you by Saba SEO, the experts in Internet marketing service businesses rely on for high-quality assistance with all aspects of marketing in today’s ever-changing world.
Digital Marketing Is Cost-Effective
Many larger companies that are now dealing with canceled events and the related financial impact will be able to absorb their losses thanks to flexible cancellation policies or insurance coverage. But they’ll still need to find a cost-effective way to reassign their marketing budgets.
Digital marketing is an ideal solution, since it often has a high ROI because everything can be tracked and assessed. Consequently, businesses that normally aren’t all that reliant on digital engagement may soon find themselves investing in:
- Social media engagement
- Search engine optimization
- Content marketing
- Email and/or paid ad campaigns
- Influencer-led campaigns
B2B Clients May Be Leery about In-Person Engagement
Even after the coronavirus pandemic subsides, B2B clients may still be hesitant about conducting in-person meetings. Digital marketing allows businesses that cater to other businesses to explore options with virtual or digital forms of engagement.
Home-Based Activities Are the New Normal
Because of the boost in remote working due to COVID-19 guidelines, many companies are looking to beef up their digital connections. Numerous businesses are already looking to reach out to audiences now largely confined to their homes by updating existing websites, launching new e-commerce channels, and creating new digital campaigns for social media to adjust to the increase in home-based activities.
Granted, many companies that normally host live events will once again shift their budgets back to such things when it’s safe to do so. In the meantime, digital marketing is appealing because of the many creative options for engagement it presents. For instance, 3D virtual events and live social platforms can be acceptable substitutes for in-person engagement.
If you need a digital marketing plan that can enable your business to adapt quickly during a crisis, turn to Saba SEO, a San Diego SEO agency you can trust. For over a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date on all the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.
This article was originally published on Why Businesses Are Embracing Online Marketing to Survive Coronavirus