For years, Facebook has been one of the most popular and widely used social media platforms among people of all ages. The majority of social media advertising experts agree Facebook is the most effective advertising platform. Like all platforms, though, Facebook changes each year. The best advertising practices are constantly evolving, and you must stay up to date on the latest trends to run successful ad campaigns. Here are three Facebook ad trends you should pay attention to, brought to you by the San Diego SEO experts at Saba SEO.
Costs Are Increasing
More advertisers utilize Facebook every year. To keep up with the supply and demand, Facebook has been steadily increasing its ad prices. Most digital marketing experts believe the value of the ads are still worth the cost, but you should prepare to set aside a large portion of your marketing budget if you want to run a Facebook ad campaign.
AI & Automation Are Rising
In the last couple of years, Facebook has invested heavily in artificial intelligence and automation to make advertising more efficient and effective. One tool that’s currently available is CBO, or campaign budget optimization. CBO allows you to establish your budget at the campaign level so Facebook can use that as well as your bid strategy to help you get the most out of your budget.
Facebook also offers automatic ad placements, which means they’ll choose your ad placements for you, including ads on Instagram and Messenger. Another new feature is Dynamic Ads, which uses machine learning to create a personalized version of your ad for each person who sees it.
Mobile Advertising Is the Top Priority
More than 90 percent of Facebook’s ad revenue comes from mobile advertising, so your ads should always be optimized for mobile devices. On the desktop Facebook site, a headline and description appear underneath the image. On the mobile site, only a headline and URL appear. You may have to redesign your ads to ensure they’re appealing to mobile users.
If you want to create targeted Facebook ads for your business, turn to Saba SEO, one of the leading marketing companies in San Diego. Our experts can analyze your target audience and help you create unique and effective social media posts that encourage engagement and conversion. We work tirelessly to increase your brand awareness, which will eventually lead to more customers and online revenue for your business. To learn about our comprehensive social media marketing plans, call us at 858-277-1717 today.
This article was originally published on Facebook Ad Trends to Watch in 2020