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Each successful online marketing strategy starts with a well optimised and responsive website and a digital strategy. (See Why your business needs a website & a strong digital presence)
Digital marketing is becoming more and more necessary for businesses. Not understanding the best way to drive your business forward can impact your chance of success. If you are looking for a way to improve your digital marketing efforts, we can help…
Here are some strategies that can bring more people to your website and allow you to connect with your customers.
Create a digital marketing strategy that works.
1, Web Design
Most businesses don’t often think about web design in an online strategy, but the design and responsiveness can influence the amount of time and attention a user will spend on your site. Did you know that 94% of people cited poor website design as the reason to mistrust or reject a business and 82% of marketers use SEO to optimise their websites and frequently see a positive ROI.
Your website is the focus of all your businesses digital marketing efforts. If your page is not quick to load, easy to read, and interesting, then it won’t matter how much time you put into strategy development – you’re still going to lose customers. It is crucial you create a website that is up-to-date, attention-grabbing, and mobile friendly.
2, Search Engine Marketing and Optimisation
Having a smart looking website alone is not enough to bring customers to your website, as is on the high street you have to drive traffic to your store somehow and optimising is the way in which to do this. 43% of all ecommerce traffic comes from Google search alone. Search engine marketing and optimisation allows your website to appear in the list of search engine results. With the right SEO strategy, your company website will become associated with the keywords used to find your business. To benefit from this you have to make your website visible on Search Engines, through the use of SEO combined with other techniques such as promoting your services on social media, advertising keywords on search engines and networking with your customers via email. Did you know Email Marketing out performs Twitter and Facebook for selling online?
3, Email Marketing
Email Marketing is a simple way of staying in contact with your customers and reaching out to new ones. Businesses across the UK and worldwide already use email marketing as a cost effective way to stay at the forefront of customers minds and to help increase revenue. It isn’t enough to just send out emails. You will need to have email lists that target your desired audience and can present a personalised approach to your campaign.
Email out performs Twitter and Facebook for selling online. Email Marketing can Improve customer loyalty / helps your business stay at forefront of customers minds/ increases brand awareness/ drives more sales leads/ easy to track and build success/ simple and effective. Research shows the number of email users is to increase to 2.9 billion by 2019.
Blogs are great for a number of reasons. These are a great way of adding new keywords, boosting your search engine optimisation strategy and allows businesses to really connect with their customers.
A lasting customer relationship begins with trust and your blog is a great way to build on that.
5, Create videos
Online Videos of customers using your products or company demonstration videos are an essential part of any marketing or brand building strategy, nothing inspires confidence, builds engagement, and attracts traffic better than great online video. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website. See more about how Online Videos could help your website.
6, Campaign tracking
This is vital in measuring any online response. In order to see how your website, social media, email marketing and SEM campaigns are performing, campaign trackers and analytics need monitoring frequently. This is in order to determine which campaigns had the best return on investment (ROI).
A strong online marketing strategy will help you to boost your business and start seeing more customers, connections, and results.
Take a look at some of our clients whose websites and campaigns we have optimized.
If you’re not an expert in websites and digital internet marketing, then we can help.
We offer full website design and build services and host your company’s website on our secure, high-bandwidth servers, ensuring it is available to your customers 24/7 365 days of the year. In addition to these services we know that a website will only be successful if your customers can find it easily in Google, because of this we can optimise your site as part of the design process plus provide ongoing digital marketing services. As a result you get a professional looking website, fully optimized for SEO with ongoing support from our digital team to assist in developing your online presence.
The article was published at Do you have a good online marketing strategy?