“Using Customer Stories to Drive Inbound Leads Ft. Zak Pines of Bedrock Data”

In this week’s episode of The Inbound Success Podcast, Bedrock Data VP of Marketing Zak Pines shares how the company’s approach of creating content focused on product use cases and regularly publishing customer stories has fueled traffic while increasing the volume…

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Native advertising and sponsored content: Research on audience, ethics, effectiveness

Consumers’ attention is the currency that sellers have been haggling over since human beings began trading products on markets. Moving from the physical to the digital marketplace has only intensified the competition for eyeballs and precious seconds. In 1997 Michael Goldhaber predicted the…

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Journalism job ads show demand for marketing expertise, certain personality traits

The skills and knowledge needed to be a journalist in the United States keep growing as shrinking newsrooms try to do more with less. A new study of job ads suggests media outlets now want journalists to be more innovative, demonstrating expertise…

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What’s new in digital and social media research, April 2014: Facebook rumor cascades, online comments, collaborative news clips, more

While high-level speculation continues on the future of news and information, research studies are providing a more under-the-hood look at the practices of journalists, outlets, and the digital networks in which they operate. Here’s a recent sampling from the world of…

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New research shows the top Halloween candy in Illinois

Illinois’ favorite Halloween candy isn’t made of chocolate, according to research from a Chicago-based marketing firm. The digital marketing agency Digital Third Coast found that the nation’s favorite Halloween candy was chocolate M&M’s. The candy that was the favorite in the greatest…

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