Digital education and training through research, a partnership to innovate in a management school

Currently, there is a tendency in certain speeches to consider educational innovation and research activity in management schools as two activities that are totally disconnected or opposed in terms of results and skills. Some statements suggest that a “good researcher” cannot…

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Mobile digital advertising: how to reduce the intrusion perceived by mobile users?

In France, the digital advertising market has grown steadily since its inception, growth slowed in recent months due to the health crisis, but which according to the e-pub Observatory should start to rise again in 2021. With nearly 6 billion euros in turnover…

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Communication of luxury brands on social media: making people dream is not enough

The luxury market has changed dramatically over the past 20 years. Global luxury goods turnover more than tripled between 1995 and 2016 and is expected to reach 390 billion euros by 2025. This acceleration is driven by several underlying trends. The first is of…

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Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership

This quote, or part of it, has been circulating on social media this week. It is attributed to South African Anglican bishop Desmond Tutu in the 1984 book Unexpected News: Reading the Bible with Third World Eyes. So it dates from…

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