Quality content is king when you’re trying to get found on the internet. While you may be a word nerd who is a master at spinning the most boring of topics into a memorable treatise, it’s not going to matter…

Marketing new blogs is no longer an easy thing. There is a need for unique and interesting content that grabs the attention of users and makes them frequent visitors. All it needs is to work around some very useful yet…

Currently, there is a tendency in certain speeches to consider educational innovation and research activity in management schools as two activities that are totally disconnected or opposed in terms of results and skills. Some statements suggest that a “good researcher” cannot…

In 2016, the amount of advertising investment on the Internet exceeded, for the first time in France, that of advertising investment on television. However, algorithms occupy an increasingly important place in the purchase of space on the Web, which raises many…

The central idea of ​​this article comes from the discussions of a recent workshop on the phenomenon of platformization. It comes from our colleague from the University of Paris Nanterre Christophe Benavent and gave rise to a few shuttles between Nantes and Nanterre…

In France, the digital advertising market has grown steadily since its inception, growth slowed in recent months due to the health crisis, but which according to the e-pub Observatory should start to rise again in 2021. With nearly 6 billion euros in turnover…

At a time when the digital visibility of brands is the subject of considerable investment, legitimate questions are being asked about the levers for creating e-reputation . In particular, the role of influencers – bloggers or YouTubers – and the use value of tools such…

The luxury market has changed dramatically over the past 20 years. Global luxury goods turnover more than tripled between 1995 and 2016 and is expected to reach 390 billion euros by 2025. This acceleration is driven by several underlying trends. The first is of…

Now, all luxury groups have taken the turn of digital marketing. Initiated in 2006 at Burberry with Angela Ahrendts, other big houses have followed suit and are not lacking in creativity. The latest example, Ralph Lauren has introduced “smart mirrors” in its…

This quote, or part of it, has been circulating on social media this week. It is attributed to South African Anglican bishop Desmond Tutu in the 1984 book Unexpected News: Reading the Bible with Third World Eyes. So it dates from…