Search engine optimization that’s done right can result in higher rankings, more meaningful website traffic, conversions, and beneficial interactions for your business. On the other hand, SEO that’s riddled with missteps, oversights, and mistakes can harm your reputation and minimize…

The term “digital marketing” refers to any interactions between businesses and consumers that are done via any type of digital technology, primarily the internet. Roughly three-quarters of all business transactions involve Google in some way, which highlights the significance of internet…

According to one study, nearly half of all brands surveyed don’t have defined digital marketing strategies in place, and nearly 20 percent of respondents said they hadn’t yet integrated their digital plans into their marketing activities. If this is where…

The global pandemic that’s demanding attention today is having a big impact on digital marketing. Of course, this doesn’t mean you have to stop your marketing efforts. What it does mean is you need to refocus so you can leverage…

As information becomes more digitally accessible, digital marketing will continue to evolve to allow messages to be delivered to consumers in ways that are convenient and effective. For example, global spending for mobile ads is expected to be close to…

When designing your SEO (search engine optimization) strategy, web design is often forgotten. However, they go hand in hand. Google rewards good web design, so it boosts your SEO, but if your web design isn’t user-friendly, it can hurt your…

Social media is one of the most valuable digital marketing channels, but trends change all the time. To maximize your social media marketing potential, it’s important to stay up to date on the most current practices. Here are seven social…

Breadcrumbs are a great navigational tool for your website, and they can improve your search rankings as well. If you don’t already use breadcrumbs, you should understand what they are, why they’re helpful, and how you can use them on…

The COVID-19 pandemic has increased the need for brands to conduct their business online. Many stores have switched to online sales to protect their employees and customers, and many have started prioritizing their digital marketing strategies to reach customers at…

Storytelling is one of the most valuable digital marketing tools, but it often goes overlooked. If you’re searching for new ways to connect with potential customers and strengthen your brand’s image, consider adding elements of storytelling to your digital content.…