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Author: Margaret Weigel

Online Display Advertising: Targeting and Obtrusiveness

October 6, 2020 Margaret Weigel Post in Digital Marketing Leave a Comment on Online Display Advertising: Targeting and Obtrusiveness

Banner ads — those ubiquitous rectangular advertisements that typically span the headings of Web pages — were once the bread and butter of online promotions. But as users learned how to ignore banner ads, they’ve been replaced by text-based advertisements such…

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