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Author: Liz Moorehead

LinkedIn social media manager guide misses mark on content strategy

October 7, 2020 Liz Moorehead Post in Digital Marketing Leave a Comment on LinkedIn social media manager guide misses mark on content strategy

I mean, occasionally, I would sign onto what I considered to be the “stuffy, responsible older brother” of the social network space to update my job title or something. Or to check-in (see: “stalk”) old friends and classmates to see how they…

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SEO vs SEM: What’s the difference?

October 7, 2020 Liz Moorehead Post in SEO Leave a Comment on SEO vs SEM: What’s the difference?

Search engine optimization (SEO) and search engine marketing (SEM) are closely related, commonly confused concepts related to how your website and content are found online. SEO is a specific tactic, wherein you optimize your website and online content to increase…

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Top SEO best practices for content marketers in 2020

October 7, 2020 Liz Moorehead Post in SEO Leave a Comment on Top SEO best practices for content marketers in 2020

I don’t know about y’all but, as a digital marketer and a content specialist, all of the different SEO tactics, trends, and tricks I need to keep track of make my head spin. Whenever I start panic-spiraling over SEO, I…

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2020 SEO news: the biggest stories you might have missed (so far)

October 7, 2020 Liz Moorehead Post in SEO Leave a Comment on 2020 SEO news: the biggest stories you might have missed (so far)

I know what I’m about to admit reveal to you all a deep character flaw of mine that I would not otherwise even whisper out loud. But it’s 2020, right? It’s a year when us marketers are all tripping all…

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