I mean, occasionally, I would sign onto what I considered to be the “stuffy, responsible older brother” of the social network space to update my job title or something. Or to check-in (see: “stalk”) old friends and classmates to see how they…

Search engine optimization (SEO) and search engine marketing (SEM) are closely related, commonly confused concepts related to how your website and content are found online. SEO is a specific tactic, wherein you optimize your website and online content to increase…

I don’t know about y’all but, as a digital marketer and a content specialist, all of the different SEO tactics, trends, and tricks I need to keep track of make my head spin. Whenever I start panic-spiraling over SEO, I…

I know what I’m about to admit reveal to you all a deep character flaw of mine that I would not otherwise even whisper out loud. But it’s 2020, right? It’s a year when us marketers are all tripping all…