Search engine optimization that’s done right can result in higher rankings, more meaningful website traffic, conversions, and beneficial interactions for your business. On the other hand, SEO that’s riddled with missteps, oversights, and mistakes can harm your reputation and minimize…

Don’t have the time to study this yourself? See how we can help. Each successful online marketing strategy starts with a well optimised and responsive website and a digital strategy. (See Why your business needs a website & a strong digital presence) Digital marketing…

Whether you prefer “unprecedented,” “challenging,” or a much-warranted expletive of your choosing, it hasn’t been easy. It’s also certainly not something we, as working professionals, business leaders, or entire industries, prepared for — but we’ve had to manage. In the…

’ve been a fan of online learning for my entire career. In fact, my formal education was studying Economics in university, which has very little to do with my current role (except the fact that I have a weak spot…

Commentary on the August 2020 Google Webmaster Central office-hours hangout In the latest Google Webmaster Central office-hours hangout, John Mueller answered some questions on indexation of paginated content. Some of his comments have created a buzz of discussion, even argument, in…

1. Identify if it was one, a few or all your pages that saw a decrease in traffic. If it was only a few, now is the time to optimize those. Look for chances you might have missed before. 2.…

The term “digital marketing” refers to any interactions between businesses and consumers that are done via any type of digital technology, primarily the internet. Roughly three-quarters of all business transactions involve Google in some way, which highlights the significance of internet…

According to one study, nearly half of all brands surveyed don’t have defined digital marketing strategies in place, and nearly 20 percent of respondents said they hadn’t yet integrated their digital plans into their marketing activities. If this is where…

So you have a website, it looks good, you have a great product but are you utilising all that data? We take a look at how you can get more from your website. Here’s our quick guide on how you…

Through my previous experience in advertising I have come across a number of businesses who feel they don’t need to advertise or don’t understand it’s importance. There are many reasons I have heard as to why such as; “it’s too expensive”. Advertising…